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Track & field and road racing need sports business professionals

Track & field and road racing need sports business professionals

Give the New York Times credit for not burying the lede in their reporting on The Marathon Project. They actually...

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Eliud Kipchoge's fans have something to teach American pro track & field athletes

Eliud Kipchoge's fans have something to teach American pro track & field athletes

Track & field and running are actual sports in Kenya, in part because Kenyan fans treat them as such. If...

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Sketch-y performance of basic sponsorship at The Track Meet

Sketch-y performance of basic sponsorship at The Track Meet

You’d think a sport that thinks logo placement and brand “exposure” are the alpha, omega and pinnacle of sponsorship activation...

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MAAC cancels indoor track & field: T&F must counter this new normal

MAAC cancels indoor track & field: T&F must counter this new normal

Three Division I conferences have cancelled their indoor track & field championships. They - and others - will be watching...

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