Blog

27 July 2021 George 0 Comments

Will the COVID Olympics push track & field athletes to question if it's all worth it?

One question that’s long intrigued and motivated us is: What will it take for track & field athletes to realize that none of this is worth it? “This” being the whole Olympic-centric or, one step below, Team USA-centric career goals and hoop dreams.

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19 July 2021 George 0 Comments

How to find a place to do long jump, shot put or any other field event

Finding a running track is pretty easy: go to the nearest high school. If you’re not picky, maybe even a middle school. You can try a nearby college, but most reserve their tracks exclusively for their track & field teams (especially at Division I schools)....

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14 July 2021 George 0 Comments

Rule 40 says more about track & field's problems than the IOC's

The Rule 40 blackout period for the 2020 Summer Olympic Games started on July 13. This should be a non-issue for a properly activated sponsorship, so of course it’s a source of angst for track & field.

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06 July 2021 George 0 Comments

Track & field vs. soccer: Coke, weed and a bag of chips

Track & field doesn't need any original ideas of their own to improve their sponsorship, branding and commercial standing. They just need to read the room and follow the leaders.

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29 June 2021 George 0 Comments

Sha’Carri owned Oly Trials on the track and YouTube; demand for more throwers?

For the number-crunchers at NBC Sports digging into the YouTube analytics, the US Track & Field Olympic Trials must look like the Sha’Carri Richardson show. Maybe they'll go even deeper, as we did.

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28 June 2021 George 0 Comments

Where did the track & field Olympic Trials meet records happen?

Twelve athletes set meet records at the US Track & Field Olympic Trials. We know these happened at the new Hayward Field, but where exactly did they happen within track & field’s most expensive stadium?

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18 June 2021 George 0 Comments

Qualified or accepted: Off the bubble and into track & field Olympic Trials (data viz)

Track & field Olympic Trials are underway for about 1,000 athletes. About one-third of them found out earlier this week that they were off the bubble and on their way to Eugene.

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16 June 2021 George 0 Comments

International athletes at NCAA Outdoor Track & Field Champs (Data viz)

International students made up 30% of the top 10 finishers at the 2021 NCAA Outdoor Track & Field Championships. These athletes are a unique subset of the athletes we need to keep in the sport past graduation.

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14 June 2021 George 0 Comments

What were the viewership ratings on track & field's PPV meets?

Three track & field meets used a pay-per-view revenue share to build their prize purses. Several weeks later, the ratings - and, therefore, the revenue and prize purse - have still not been publicized.

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09 June 2021 George 0 Comments

Track & field stadiums detach throwers from the rest of the sport

Track & field does not do a very good job holding itself together. The layout of some track & field stadiums makes you wonder if the builders realized they were supposed to build one facility for a single sport.

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04 June 2021 George 0 Comments

Track & field can learn from tennis: No media, no money

Naomi Osaka’s withdrawal from the French Open has drawn into the open (if it was ever hidden) the relationship between athletes, media and money. Track & field athletes can’t afford to pass up a single microphone this summer, or any other.

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27 May 2021 George 0 Comments

What track & field can learn from Villareal's Europa League title

Track & field can learn a lot from other sports, particularly European soccer. Villareal’s Europa League win is just the latest episode with valuable insight.

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