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Track & field and road racing need sports business professionals

Track & field and road racing need sports business professionals

Give the New York Times credit for not burying the lede in their reporting on The Marathon Project. They actually...

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Eliud Kipchoge's fans have something to teach American pro track & field athletes

Eliud Kipchoge's fans have something to teach American pro track & field athletes

Track & field and running are actual sports in Kenya, in part because Kenyan fans treat them as such. If...

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Sketch-y performance of basic sponsorship at The Track Meet

Sketch-y performance of basic sponsorship at The Track Meet

You’d think a sport that thinks logo placement and brand “exposure” are the alpha, omega and pinnacle of sponsorship activation...

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MAAC cancels indoor track & field: T&F must counter this new normal

MAAC cancels indoor track & field: T&F must counter this new normal

Three Division I conferences have cancelled their indoor track & field championships. They - and others - will be watching...

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Will college track & field alumni start funding cancelled seasons?

Will college track & field alumni start funding cancelled seasons?

After all the money and effort expended by alumni and their consultants to save college track & field programs, what...

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How much do college track & field coaches make? (Data viz)

How much do college track & field coaches make? (Data viz)

How much pro track & field athletes make is one of the great questions of sport. Every few years an...

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Expand the map, expand athletics: 31,000+ places to throw, jump or run

Expand the map, expand athletics: 31,000+ places to throw, jump or run

Some state-by-state counts are better than others. Much better, much more useful and much more important for the things that...

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Clemson AD lays down the challenge to collegiate track & field backers

Clemson AD lays down the challenge to collegiate track & field backers

Clemson's Director of Athletics, Dan Radakovich, may have paid more attention to track & field over the last few months...

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Track & field needs to make its peace with making money

Track & field needs to make its peace with making money

Track & field has no problem getting money. All they have to do is ask for it. Making money? Now...

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Track & field pops into mainstream sports industry, incuriosity ensues

Track & field pops into mainstream sports industry, incuriosity ensues

Track & field showed up in two unexpected places last week: the Hashtag Sports daily newsletter by way of an...

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Find a better place to throw, jump and run with the AirBnB of athletics

Find a better place to throw, jump and run with the AirBnB of athletics

Finding a place to jump, throw or run is a great start. Knowing what to expect before you get there...

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Retiring Nike exec's career explains a lot about track & field

Retiring Nike exec's career explains a lot about track & field

Nike parted ways with their most powerful track & field executive last week. The amount of buzz this generated within...

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USATF brushes off athletes, punts on Team USA for World Half-Marathon Championship

USATF brushes off athletes, punts on Team USA for World Half-Marathon Championship

Next month's World Athletics Half Marathon Championships will take place without Team USA, because USA Track & Field chose to...

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Minnesota track & field cuts will impact results sheets more than balance sheets

Minnesota track & field cuts will impact results sheets more than balance sheets

The University of Minnesota became the first Power 5 school to cut track & field. The move will not save...

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College TF/XC program cuts, Part III: When football doesn't help

College TF/XC program cuts, Part III: When football doesn't help

Football’s surplus is most TF/XC programs’ budget, so surviving the summer was only ever going to be the first trial....

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Blue Oval Showcase stirs more thoughts on formats and fans

Blue Oval Showcase stirs more thoughts on formats and fans

Track & field is used to not having fans, so the Blue Oval Showcase was not too jarring to the...

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Lessons for long jumpers post-Stockholm DL: Watch more golf and tennis

Lessons for long jumpers post-Stockholm DL: Watch more golf and tennis

Track & field athletes, agents, coaches, brand managers, fans... everyone in track & field, particularly long jumpers, would do well...

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Where are all the pop-up mini-meets for jumpers and throwers?

Where are all the pop-up mini-meets for jumpers and throwers?

Track & field navigated the coronavirus-induced shutdown by hewing to what it knows best: scarcely attended meets with little concern...

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Big 10 XC/TF should co-sign football parents' letter to save their sports

Big 10 XC/TF should co-sign football parents' letter to save their sports

Big 10 football players' parents are petitioning the conference to reinstate the fall season. Cross-country and track & field athletes,...

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College track & field and cross country program cuts, Part II

College track & field and cross country program cuts, Part II

Our last post on coronavirus-induced track & field program cuts was starting to get a bit unwieldy, so the list...

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Pac-12 track & field can't afford football giving up 50% of revenue

Pac-12 track & field can't afford football giving up 50% of revenue

Pac-12 schools need more than 50% of football’s revenue just to keep football afloat, let alone financially draining sports like...

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Trying to find the professional track & field athletes at USA Outdoor National Championships

Trying to find the professional track & field athletes at USA Outdoor National Championships

Track & field does not make it easy to know who - or what - a professional track & field...

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Unusual athletics: Beer Middle School's straight line track

Unusual athletics: Beer Middle School's straight line track

When you’re finding the address for every throws circle, runway (javelin and jump), track start line, pole vault or high...

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Where to jump, throw and run: 3-word addresses for athletics

Where to jump, throw and run: 3-word addresses for athletics

We want to make it easier for athletes, fans and coaches in athletics. The first way we’re going to do...

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Endowments show which college sports programs took control of their survival

Endowments show which college sports programs took control of their survival

Collegiate sports programs who secured endowments while times were good have a survival advantage as budget cuts ravage athletics departments....

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Collegiate spending on track & field props up the sport: Cuts expose lack of depth

Collegiate spending on track & field props up the sport: Cuts expose lack of depth

The NCAA likes to come back to their line that all but 2% of their 400,000 student-athletes will go pro...

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Collegiate track & field cuts: Schools, costs and thoughts

Collegiate track & field cuts: Schools, costs and thoughts

The COVID-19-induced shutdown is driving the need or providing the excuse for colleges to cut their track & field programs...

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It's time to build, and we've been building

It's time to build, and we've been building

"Smug complacency. You see it in housing and the physical footprint of our cities. You see it in education. You...

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Athletics Avail: What will NALathletics' teams look like?

Athletics Avail: What will NALathletics' teams look like?

During last week’s Athletics Avail, the questions and conversations started to dive into what NALathletics’ teams will look like. Here’s...

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Track & field may not want you, but athletics does

Track & field may not want you, but athletics does

Track & field has at least 99 problems, but too many athletes is not one of them. NALathletics is here...

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What's the AirBnB of athletics, and who needs it?

What's the AirBnB of athletics, and who needs it?

Just about every industry has it's "Uber but for..." We're starting small, as the AirBnB of athletics, and it's only...

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NALathletics: What's in it for me, Part II - Athletes (but only those who want it)

NALathletics: What's in it for me, Part II - Athletes (but only those who want it)

Why should athletes at every level of the sport be interested in something truly new in athletics? Really? Do we...

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NALathletics: What's in it for me, Part I - Coaches

NALathletics: What's in it for me, Part I - Coaches

Track & field coaches have to worry about more than job security. They have to wonder about their “profession security.”...

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NALathletics: What's in it for me, Part III - Meet directors

NALathletics: What's in it for me, Part III - Meet directors

Most meet directors aren't used to having options when looking for tracks to hold a meet. Welcome to the marketplace....

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NALathletics makes it easier to be an athlete or fan of athletics. You know, track & field. Find a place to train, find people to train with there, turn those people into a team, do something useful with the team. That’s it.

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