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Track & field and road racing need sports business professionals

Track & field and road racing need sports business professionals

Give the New York Times credit for not burying the lede in their reporting on The Marathon Project. They actually...

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Eliud Kipchoge's fans have something to teach American pro track & field athletes

Eliud Kipchoge's fans have something to teach American pro track & field athletes

Track & field and running are actual sports in Kenya, in part because Kenyan fans treat them as such. If...

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Blue Oval Showcase stirs more thoughts on formats and fans

Blue Oval Showcase stirs more thoughts on formats and fans

Track & field is used to not having fans, so the Blue Oval Showcase was not too jarring to the...

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Lessons for long jumpers post-Stockholm DL: Watch more golf and tennis

Lessons for long jumpers post-Stockholm DL: Watch more golf and tennis

Track & field athletes, agents, coaches, brand managers, fans... everyone in track & field, particularly long jumpers, would do well...

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Big 10 XC/TF should co-sign football parents' letter to save their sports

Big 10 XC/TF should co-sign football parents' letter to save their sports

Big 10 football players' parents are petitioning the conference to reinstate the fall season. Cross-country and track & field athletes,...

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Athletics Avail: What will NALathletics' teams look like?

Athletics Avail: What will NALathletics' teams look like?

During last week’s Athletics Avail, the questions and conversations started to dive into what NALathletics’ teams will look like. Here’s...

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Track & field may not want you, but athletics does

Track & field may not want you, but athletics does

Track & field has at least 99 problems, but too many athletes is not one of them. NALathletics is here...

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NALathletics: What's in it for me, Part II - Athletes (but only those who want it)

NALathletics: What's in it for me, Part II - Athletes (but only those who want it)

Why should athletes at every level of the sport be interested in something truly new in athletics? Really? Do we...

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NALathletics makes it easier to be an athlete or fan of athletics. You know, track & field. Find a place to train, find people to train with there, turn those people into a team, do something useful with the team. That’s it.

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