NALathletics blog

Track & field needs to think value for value, not 'thank you'

20 May 2021 George 0 Comments

Professional track & field athletes are the only pro athletes you'll hear saying "thank you" to their sponsors. Until they start trading value instead of gratitude, we cannot expect any more investment into the sport or the athletes.

Track & field risks losing a generation of high school athletes

05 May 2021 George 0 Comments

Track & field has an attrition problem. If high school track & field athletes feel the sport isn't there for them, they have too many other options to stick around for what little lies ahead.

3 words to know where to go and where to look at track meets

27 April 2021 George 0 Comments

Travelling to track meets every weekend, as many of us do this time of year, gives us a chance to see a range of track & field facilities: from football stadiums built for 5,000 fans that have several times as many athletes as spectators on...

Podcast: What do track & field's athletes and agents offer the sponsors?

25 March 2021 George 0 Comments

Track & field athletes regularly lament their one-sided contracts. Their sponsors probably feel the same way.

Podcast: What do track & field's sponsors expect to get from the sport?

10 March 2021 George 0 Comments

Last month we asked what the sponsors of the American Track League and New Balance Indoor Grand Prix did to activate on these events. More recent meets and Puma's return to professional distance running has us asking the three fundamental about any company's involvement in...

USA Track & Field defaults on another national championship

04 March 2021 George 0 Comments

If the story of the first half of the coronavirus-induced shutdown was colleges cutting their track & field programs, the story of the second half (assuming we're approaching the end) may be USA Track & Field defaulting on the one job they exist to do....

Track & field vs. Disc golf: What will $1 million get you?

03 March 2021 George 0 Comments

On the balance of yesterday’s news, track & field’s offerings to pro and prospective pro athletes have fallen behind another sport.

Unashamedly open plea to track & field coaches: Be an eagle

01 March 2021 George 0 Comments

Track & field rarely does the things that more successful sports do. One simple way T&F can move closer to those other sports is for people in T&F to simply respond to every e-mail.

Four questions for the American Track League and New Balance Indoor Grand Prix

22 February 2021 George 0 Comments

Almost the entirety of the US non-college indoor track & field season unfolded over the last five weekends at the American Track League and New Balance Indoor Grand Prix. Through those events, track & field popped its head out of its burrow and appeared on...

College track & field coaches' salaries explorer is now live

17 February 2021 George 0 Comments

How much do pro track & field athletes make? Not much. That’s about all we know until / unless someone wants to send us a tranche of documents, anonymity guaranteed.

Track & field needs sports business professionals, Part II

02 February 2021 George 0 Comments

"Professional" track & field should retreat into some serious soul searching after Ben Blankenship fronted the money to pay the top finishers at a race in an American Track League meet.

Format changes to track & field OT's would fall hardest on unattached athletes

26 January 2021 George 0 Comments

Format changes to the USA Track & Field Olympic Trials could upend the composition of the athlete fields. Unattached athletes, normally the largest group, may find their few roads closed off in an already dismal year.

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