NALathletics blog

What were the viewership ratings on track & field's PPV meets?

14 June 2021 George 0 Comments

Three track & field meets used a pay-per-view revenue share to build their prize purses. Several weeks later, the ratings - and, therefore, the revenue and prize purse - have still not been publicized.

Track & field stadiums detach throwers from the rest of the sport

09 June 2021 George 0 Comments

Track & field does not do a very good job holding itself together. The layout of some track & field stadiums makes you wonder if the builders realized they were supposed to build one facility for a single sport.

Track & field can learn from tennis: No media, no money

04 June 2021 George 0 Comments

Naomi Osaka’s withdrawal from the French Open has drawn into the open (if it was ever hidden) the relationship between athletes, media and money. Track & field athletes can’t afford to pass up a single microphone this summer, or any other.

What track & field can learn from Villareal's Europa League title

27 May 2021 George 0 Comments

Track & field can learn a lot from other sports, particularly European soccer. Villareal’s Europa League win is just the latest episode with valuable insight.

Track & field needs to think value for value, not 'thank you'

20 May 2021 George 0 Comments

Professional track & field athletes are the only pro athletes you'll hear saying "thank you" to their sponsors. Until they start trading value instead of gratitude, we cannot expect any more investment into the sport or the athletes.

Track & field risks losing a generation of high school athletes

05 May 2021 George 0 Comments

Track & field has an attrition problem. If high school track & field athletes feel the sport isn't there for them, they have too many other options to stick around for what little lies ahead.

3 words to know where to go and where to look at track meets

27 April 2021 George 0 Comments

Travelling to track meets every weekend, as many of us do this time of year, gives us a chance to see a range of track & field facilities: from football stadiums built for 5,000 fans that have several times as many athletes as spectators on...

Podcast: What do track & field's athletes and agents offer the sponsors?

25 March 2021 George 0 Comments

Track & field athletes regularly lament their one-sided contracts. Their sponsors probably feel the same way.

Podcast: What do track & field's sponsors expect to get from the sport?

10 March 2021 George 0 Comments

Last month we asked what the sponsors of the American Track League and New Balance Indoor Grand Prix did to activate on these events. More recent meets and Puma's return to professional distance running has us asking the three fundamental about any company's involvement in...

USA Track & Field defaults on another national championship

04 March 2021 George 0 Comments

If the story of the first half of the coronavirus-induced shutdown was colleges cutting their track & field programs, the story of the second half (assuming we're approaching the end) may be USA Track & Field defaulting on the one job they exist to do....

Track & field vs. Disc golf: What will $1 million get you?

03 March 2021 George 0 Comments

On the balance of yesterday’s news, track & field’s offerings to pro and prospective pro athletes have fallen behind another sport.

Unashamedly open plea to track & field coaches: Be an eagle

01 March 2021 George 0 Comments

Track & field rarely does the things that more successful sports do. One simple way T&F can move closer to those other sports is for people in T&F to simply respond to every e-mail.

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