sportsbiz

Name, Image and Likeness deals are approaching $1 billion nationwide, without a single athlete doing the one thing track &...

Sports docu-series are earned, not given. But even if Netflix “gave” one to track & field, the sport would not...

New York Road Runners once solved the gender pay gap, but in 2022 created a performance pay gap. They can...

Like the Diamond League, the NYC Marathon is outside our daily realm of caring. But every once in awhile, particularly...

Track & field had a 2,000 year head start on pickleball, and is already well behind and falling back commercially....

No one knows how much money track & field athletes make, but everyone seems to agree that they should make...

Niche sport recognizes value of city-based teams and team-based competition.

A fair number of people in track & field were saddened by the death of Al Franken. I wasn’t. I...

This post was written and submitted as part of an entry into RStudio’s Table Contest: 2021 Edition. If you’re not...

The Rule 40 blackout period for the 2020 Summer Olympic Games started on July 13. This should be a non-issue...

Track & field doesn't need any original ideas of their own to improve their sponsorship, branding and commercial standing. They...

Three track & field meets used a pay-per-view revenue share to build their prize purses. Several weeks later, the ratings...

Naomi Osaka’s withdrawal from the French Open has drawn into the open (if it was ever hidden) the relationship between...

Track & field can learn a lot from other sports, particularly European soccer. Villareal’s Europa League win is just the...

Professional track & field athletes are the only pro athletes you'll hear saying "thank you" to their sponsors. Until they...

Track & field athletes regularly lament their one-sided contracts. Their sponsors probably feel the same way.

Last month we asked what the sponsors of the American Track League and New Balance Indoor Grand Prix did to...

On the balance of yesterday’s news, track & field’s offerings to pro and prospective pro athletes have fallen behind another...

Track & field rarely does the things that more successful sports do. One simple way T&F can move closer to...

The NCAA is the biggest spender on track & field in the United States. Since they are not getting a...

Give the New York Times credit for not burying the lede in their reporting on The Marathon Project. They actually...

You’d think a sport that thinks logo placement and brand “exposure” are the alpha, omega and pinnacle of sponsorship activation...

How much pro track & field athletes make is one of the great questions of sport. Every few years an...

Nike parted ways with their most powerful track & field executive last week. The amount of buzz this generated within...