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What track & field can learn from NIL deals

What track & field can learn from NIL deals

Name, Image and Likeness deals are approaching $1 billion nationwide, without a single athlete doing the one thing track &...

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Track & field pleads for their latest shortcut, the Netflix-style docu-series

Track & field pleads for their latest shortcut, the Netflix-style docu-series

Sports docu-series are earned, not given. But even if Netflix “gave” one to track & field, the sport would not...

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NYRR prize money opens a performance pay gap

NYRR prize money opens a performance pay gap

New York Road Runners once solved the gender pay gap, but in 2022 created a performance pay gap. They can...

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New York City Marathon prize money breakdown (data viz)

New York City Marathon prize money breakdown (data viz)

Like the Diamond League, the NYC Marathon is outside our daily realm of caring. But every once in awhile, particularly...

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Diamond League earnings: Full table, breakdown and analysis

Diamond League earnings: Full table, breakdown and analysis

We don’t particularly care about the Diamond League. But two we things we do care about are (a) making accessible...

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Pickleball the latest sport to overtake track & field commercially

Pickleball the latest sport to overtake track & field commercially

Track & field had a 2,000 year head start on pickleball, and is already well behind and falling back commercially....

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Track & field athletes' salaries likely line up with other non-major sports'

Track & field athletes' salaries likely line up with other non-major sports'

No one knows how much money track & field athletes make, but everyone seems to agree that they should make...

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Track & field needs longer seasons, shorter seasons... just more seasons

Track & field needs longer seasons, shorter seasons... just more seasons

For most American track & field athletes, the season ends in mid-June. Once entries close for USA Track & Field...

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WCH2022 attendance: T&F did for one week what second tier soccer teams do every week

WCH2022 attendance: T&F did for one week what second tier soccer teams do every week

World Championships showed that track & field can do it once, under near perfect conditions, where "it" is attracting the...

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Track & field athletes can pursue dominance over time, instead of just times

Track & field athletes can pursue dominance over time, instead of just times

Track & field's young stars have a chance to build dominance over time by accumulating record numbers of national titles....

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Things you'll only find in track & field: Fair weather (literally) athletes

Things you'll only find in track & field: Fair weather (literally) athletes

Successful sports and teams sometimes worry that their fans are fair weather. Track & field won't have to worry about...

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What track & field can learn from rodeo and the Professional Bull Riders

What track & field can learn from rodeo and the Professional Bull Riders

Niche sport recognizes value of city-based teams and team-based competition.

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On Al Franken: Track & field must learn from its greats before we have to remember them

On Al Franken: Track & field must learn from its greats before we have to remember them

A fair number of people in track & field were saddened by the death of Al Franken. I wasn’t. I...

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R tutorial with pole vault and high jump results: Clearing a new bar

R tutorial with pole vault and high jump results: Clearing a new bar

This post was written and submitted as part of an entry into RStudio’s Table Contest: 2021 Edition. If you’re not...

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Betting on Olympic track & field 101: Primer for T&F fans

Betting on Olympic track & field 101: Primer for T&F fans

The Tokyo Olympics are the first Summer Games since sports betting became widely legal across the United States. With US...

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Will the COVID Olympics push track & field athletes to question if it's all worth it?

Will the COVID Olympics push track & field athletes to question if it's all worth it?

One question that’s long intrigued and motivated us is: What will it take for track & field athletes to realize...

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Rule 40 says more about track & field's problems than the IOC's

Rule 40 says more about track & field's problems than the IOC's

The Rule 40 blackout period for the 2020 Summer Olympic Games started on July 13. This should be a non-issue...

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Track & field can learn from tennis: No media, no money

Track & field can learn from tennis: No media, no money

Naomi Osaka’s withdrawal from the French Open has drawn into the open (if it was ever hidden) the relationship between...

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What track & field can learn from Villareal's Europa League title

What track & field can learn from Villareal's Europa League title

Track & field can learn a lot from other sports, particularly European soccer. Villareal’s Europa League win is just the...

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Track & field needs to think value for value, not 'thank you'

Track & field needs to think value for value, not 'thank you'

Professional track & field athletes are the only pro athletes you'll hear saying "thank you" to their sponsors. Until they...

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Track & field vs. Disc golf: What will $1 million get you?

Track & field vs. Disc golf: What will $1 million get you?

On the balance of yesterday’s news, track & field’s offerings to pro and prospective pro athletes have fallen behind another...

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Unashamedly open plea to track & field coaches: Be an eagle

Unashamedly open plea to track & field coaches: Be an eagle

Track & field rarely does the things that more successful sports do. One simple way T&F can move closer to...

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Retiring Nike exec's career explains a lot about track & field

Retiring Nike exec's career explains a lot about track & field

Nike parted ways with their most powerful track & field executive last week. The amount of buzz this generated within...

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It's time to build, and we've been building

It's time to build, and we've been building

"Smug complacency. You see it in housing and the physical footprint of our cities. You see it in education. You...

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Athletics Avail: What will NALathletics' teams look like?

Athletics Avail: What will NALathletics' teams look like?

During last week’s Athletics Avail, the questions and conversations started to dive into what NALathletics’ teams will look like. Here’s...

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Track & field may not want you, but athletics does

Track & field may not want you, but athletics does

Track & field has at least 99 problems, but too many athletes is not one of them. NALathletics is here...

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What's the AirBnB of athletics, and who needs it?

What's the AirBnB of athletics, and who needs it?

Just about every industry has it's "Uber but for..." We're starting small, as the AirBnB of athletics, and it's only...

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NALathletics: What's in it for me, Part II - Athletes (but only those who want it)

NALathletics: What's in it for me, Part II - Athletes (but only those who want it)

Why should athletes at every level of the sport be interested in something truly new in athletics? Really? Do we...

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NALathletics: What's in it for me, Part I - Coaches

NALathletics: What's in it for me, Part I - Coaches

Track & field coaches have to worry about more than job security. They have to wonder about their “profession security.”...

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NALathletics: What's in it for me, Part III - Meet directors

NALathletics: What's in it for me, Part III - Meet directors

Most meet directors aren't used to having options when looking for tracks to hold a meet. Welcome to the marketplace....

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NALathletics makes it easier to be an athlete or fan of athletics. You know, track & field. Find a place to train, find people to train with there, turn those people into a team, do something useful with the team. That’s it.

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